FREELANCE CASE STUDY — 2024
Yvette
E-commerce
Designing a refined e-commerce experience for a luxury candle brand—translating premium craftsmanship into a calm, elevated digital storefront.
Role
Freelance UX/UI Designer
Deliverables
E-commerce UI, Design Direction, Developer Handoff
The Challenge
Yvette was an emerging luxury candle brand that needed a digital presence strong enough to reflect the quality, mood, and craftsmanship of its products. The goal was not just to sell candles, but to create an online experience that felt premium, intentional, and visually aligned with the brand’s elevated positioning.
The challenge was to balance elegance with usability—building a site that felt editorial and immersive, while still supporting a clear shopping journey, product discovery, and a seamless path to purchase.
Project Pillars
Luxury-First Visual Language
A restrained, premium interface designed to let product photography, whitespace, and typography carry the experience.
Editorial Product Storytelling
Each product page was designed to feel curated and immersive—highlighting scent, materials, and product details in a more elevated way.
Smooth Shopping Flow
A clean e-commerce structure focused on intuitive browsing, clear hierarchy, and a frictionless path from discovery to checkout.
DESIGN DIRECTION
Digital Art Direction
The visual direction was built around restraint: generous whitespace, refined typography, and product-led imagery. Rather than over-designing the interface, I focused on creating a calm, elevated system where every element supported the brand’s luxury positioning.
Typography & Tone
A refined typographic pairing was used to create contrast between elegance and clarity—supporting both premium brand perception and easy product browsing.
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UX APPROACH
Editorial Shopping Experience
Instead of relying on a conventional e-commerce layout, I designed the experience to feel more curated and atmospheric. Product pages were structured to highlight imagery, scent storytelling, and product details in a way that felt closer to a luxury editorial experience than a standard online store.
Desktop + Mobile
Responsive layouts designed to preserve the premium feel across devices.
Shopify Handoff
Final UI delivered for development implementation in Shopify.
Final Interface Highlights
Responsive Luxury Experience
The interface was designed to feel consistent across desktop and mobile without losing the brand’s calm, premium tone.
What I delivered
- Homepage UI
- Product detail experience
- Mobile responsive screens
- Developer-ready design handoff
Next project:
ZenZap Wellness App
